The game of SEO based writing
Yes it’s true writing is a game but not for all. writers who take writing as a game understands better the pros and cons of writing. Good, engaging writing needs a number of good things and a writer must have to know those elements in order to connect better with readers and be relevant to them consistently. The writer is like water and the audience are like vessels of different shapes and sizes. the ability of adapting yourself according to the vessel makes you a good writer.
in the process of adapting SEO helps you to find your Reader’s what they are looking for?What do they need? What type of content do they like most? Which niche is relevant to them?
What is SEO
SEO stands for search engine optimization. It’s the process of ranking web pages in organic search results. it improves the visibility and positioning of your website in search results. The art of appearing the best content in the top ranking is done by SEO. SEO controls and improves the website traffic. In simple terms SEO is the tool of marketing your business and promoting your content through website and social media.
Ranking at the top in SEO
There are certain do’s and don’ts in SEO that affect the ranking and visibility of your site in search results. SEO follows a set of rules in terms of ranking any website.
Ranking of websites
1. crawling (Google board scan and copy contents)
2. indexing
3. ranking
Evaluation of websites
In this competitive world, things which are ordinary are not even part of the competition. The game is being played by extraordinaries. so the evaluation will be based on Peculiar contents and these type of content contains
1. relevant and engaging content
2. suitable titles, title tags, URL
3. logical structure (Header tags)
4. suitable synopsis (summary or meta description)
5. Neat and readable content
6. responsive design and side speed
Types of SEO
There are a number of SEO available that can help you in different manners and styles with their different abilities and techniques. The sole purpose of all of them is proving helpful to your website visitors. But here we will discuss about two main SEO’s that is ON page and OFF page
ON PAGE SEO
It is defined as the optimization you do on your site. the measures you take to make your site better and informative to rank at the top by changing the body, headers, titles, images, description of your content on your site.
Components that on page SEO includes :
1. keyword research : is referred to as primary content of ON page SEO. it contains the scrutiny of most important or previous activities of readers. it also includes
data of search volume
traffic of competition
capacity of relevance
2. Title tag : it’s the header of content that will engage the readers it contains
50 to 60 characters
meta description (150 to 160 character) displayed on the search engine)
influence click through rates
3. URL structure
- use SEO friendly URLs
- poor URL cause no ranging
4. header tags
header tags used to identify heading and Sub heading of your content
hierarchy goes from H1 to H6
5. internal link : internal link is a hyperlink that goes from one page of your website to a different page on your own website.
links allow users to navigate the website useful to spread link equity
6. keyword usage : when a search engine crawls a website it uses NLP (natural language process). using NLP search engine Looks for content and keywords.
7. site maps : it’s a hierarchy list of a website. It is used to help both users and search engines to understand the structure. There are two types of sitemaps.
HTML sitemap : design for humans
XML sitemap : design for crawler
OFF PAGE SEO
The work you do outside your website affects the ranking of your site within search engine results. it includes the promotion and activities done outside the webpage increase the site traffic and engage readers to visit the website.
ADVANTAGES of OFF PAGE SEO
1. increase in traffic
2. high domain authority (e.g. Wikipedia, social media)
3. better credibility
4. increase in page range
5. increasing brand awareness
6. off site engagement
DO’S AND DON’TS OF SEO
DO’S
1. Opted for whitehat techniques
(E.g. what is digital marketing)
2. get back links from relevant sides example (e.g. good content)
3. use keywords in your title and tags
4. write engaging and latest content
5. keyword research
6. content must be user friendly and mobile friendly
DON’TS
1. Do not opted for black hat techniques
(e.g. digital marketing)
2. avoid backlinks from irrelevant sites
(e.g. bad relatable content)
3. do not duplicate titles on multiple web pages 4. do not copy other websites content
5. avoid keyword stuffing
6. avoid backlinks only to your website home page
Cause of not ranking high in SEO
There is some possibility that the content on your website might be losing elements that affect rankings. There will be a number of things that you need to look after in order to gain a good ranking.
some reason for not ranking would be :
1. improper uses of keywords
2. poor link building
3. web page low time
4. website User experience
5. website is de-indexed by mistake
These are the things that SEO requires in terms of indexing and ranking of websites. I hope you understand the game of SEO.
