Basant kumar
4 min readJun 4, 2022

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What effect do people have of digital marketing?

How would it be if I say digital marketing has a huge effect on people? It’s true because today’s world is mostly run digitally. Whatever you need is available online. The kind of confidence that digital marketing gives is a boost in our independence to feel ourselves as an independent entity. The effect it creates in people’s minds is like bow hitting the bullseye. Digital marketers know how to persuade people in particular product and bring attention of people into something

Effects of digital marketing (on people)

Photo by Collins Lesulie on Unsplash

Nowadays the engagement of people has been immense with digital and social media platforms. They spend most of their time surfing the web or watching videos. Due to this there are ads all over the Internet. In every digital platform we have to see the ad whether we want to see it or not. As a result, all of us are now used to seeing ads. In this situation ads with humor, creativity, and information come under the radar of all. We are always eager to see the new way of presenting digital marketing.

Digital marketing affect us in number of ways

  • Persuade to buy: it shows the image of product the way in which we connect better
  • More engagement with product: it works as a middleman between customer and product.
  • Better communication: it has all the tricks of effective relevancy.
  • Extensive reach: digital marketing can be widespread in seconds.
  • Effortless learning: there’s no rocket science at all in digital marketing.

Effects of digital marketing (on business)

With come of digital marketing businesses had grown drastically. If you have a product and a good digital marketing team your business will definitely grow. The kind of grip it has on people is ultimate. It’s a fact and data also shows that digital marketing has huge impact to expand the businesses.

Elements digital marketing provides to your business

  • To reach out to maximum people: There are a lot of digital platforms available which you can use to develop your business.
  • To elaborate specification of product: The more you tell people about your product the graph of sales can grow better and digital marketing is best in it.
  • Easy access to all: with the help of digital marketing you get the customers from all over the country.
  • To come in the eye of everyone: if your one product is successful then your whole business can be seen by all.

Consequences of digital marketing

Digital marketing has been a hook to inhabitants since it has come. Digital marketing is full of surprises and creativity for the customers. It’s a key to know and reach out to the product as soon as it launches.

But there are also consequences of digital marketing.

Less excitement in the real world: the product that is shown in digital marketing is full of creativity, well in order, polished, and relevant. The product has all the things that would catch your attention immediately but if you see the same product in real life you will not be as much excited as you were when you saw the ads of that product. The sudden change in the image of a product in the real world will automatically lessen your excitement.

Addictive towards the popular faces: the team of digital marketing of big brands used popular faces and celebrities for their products. They make them their brand ambassador and do lots of ads with them. Ultimately the product gets famous and you see the ads and digital holding of that product with the face of celebrity all over the city. It will affect in this manner if any product is genuinely good it seems you not worth buying because of the popular face which is not in the product. It’s the result of the addictiveness and repetitiveness of that face again and again.

Affect hugely to non-digital businesses: with the effect of digital marketing we prefer to know more and buy the product online. Digital marketing assures us to give the best and affordable product. So we think why we go outside to buy that product. Will it be available in shops? Will it be expensive? And after so many questions we ended up buying it online which led to low sales of non-digital businesses.

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Basant kumar

First priority poetry/lyric writing. Threads of skill are in the process of making. Hunger can lower the level of art.