Basant kumar
3 min readJun 4, 2022

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What is content writing

The simple meaning of content writing is the writing about that particular thing that people need. It can be for websites, organizations, companies etc. in the process of content writing you write about a product or subject by keeping the readers in your mind. it’s basically and fully for clients. Content writing needs a number of elements in terms of effectiveness. the more relevant, engaging and informative content you write the more visitors or readers you get.

Photo by Julia Joppien on Unsplash

Content writing is planned for Digital Marketing Services. The intent of content writing is to create brand awareness and increase its public reach. Today 70% of businesses invest in content writing and rely on it. they have to be active continuously on page and off page. today almost every business needs content writing to play the brand name game better. It’s best for non profitable, small businesses and startups to reach out to a number of people. SEO plays a vital role in every piece of content writing and to rank higher. knowledge of SCO is a must for every content writer.

Types of content writing

Road vendors to the daily market, from shops of small towns to huge stores of established companies, renowned brands to new startups, small businesses to large businesses everyone is selling their product by different means of advertisement and communication with peoples. Everyone has their own style and strategies to run their business. but when the advertisement communication is done digitally is called content writing. according to the necessity of Business and types of client you write.

This world is a business and for living you will have to be a good businessman.

There are also various formats in which content writing matters. content writing is significant just not for blog posts and article writing but others too.

  • Like videos script
  • social media posts
  • podcast titles
  • web page copy
  • YouTube video descriptions
  • landing pages email newsletters
  • key notes speeches

There will also be more formats in which content writing is used and writing for these formers and others is known content writing; it can be anything written for advertisement purposes, business organisations and brand endorsements. The official Tagline of content writing has to be for the people.

Most important segment of content writing : Research and facts :

To produce better engageable content you need to research and put all those facts related to the topic. The relevance and ranking comes higher by research and Facts. Human nature is so attractive towards numbers. In real life people love and enjoy comparing themselves with each other so they are very fond of stats. Facts do huge impact on customers it can widely affect the chances of getting heavy traffic on your site or other digital platform.

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you can’t just write whatever comes to mind. whether it’s good content or not there’s no meaning of it without ranking high in organic Search results. There are thousands of articles written on the same topic but all of them have not ranked in the top 10. There are some rules made for success on Digital platforms and you have to follow those rules if you want your content to be viewed or read by more and more readers or visitors.

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Basant kumar

First priority poetry/lyric writing. Threads of skill are in the process of making. Hunger can lower the level of art.