Basant kumar
5 min readJun 4, 2022

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What is Social media marketing?

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Social media : A place of exhibition

The dependency of living is directly proportional to relevancy which means we all depend or keep bending toward things which we relate most to. today social media is one of those things without which living could be troublesome. Social media is now a hub of information, entertainment, marketing etc. it has all those things that we need on a daily basis. Whether you are sad or happy, one thing that you cannot stop doing is scrolling down any social media page.

Marketing of products and promoting content

The influence that social media has on people is unmatched from all other things. Every product has to be marketed well and for that social media is best to engage more and more clients. There are a number of content creators and influences available for promoting or product in different regions in different ideas through social media. in a small time your business could be all over the city, state and country with the help of different creators. several products can be seen how much they have grown by promoting themselves through creators in social media.

There are a number of social media apps which you can use for promoting your content and marketing of products.

Instagram : familiar with this name

Today Instagram is a leading place for marketing and promoting your product. There are a number of creators small to big available on Instagram you can easily afford these creators. Big companies promote their product through celebrities that have a large number of followers and reach millions of people as well as they promote their product through small creators to enhance the reachability in different region’s. They want more and more people to know about their product.

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today most businesses run on advertisements.

people were bored from watching old advertisements which had low creativity. With the coming of social media a huge wave of creativity came. Social media helps a number of people to showcase their skill, talent, and creativity they have. From a renowned brain to a newly opened business Instagram is helping all those people who want to do something in the field of business and others too. small villages, small towns, small cities, rural locality to Metropolitan cities, posh localities, urban towns, less educated people, highly educated people, all kinds of users are active in Instagram. Instagram is giving the platform to advertise and reach out to maximum users. Instagram has a great impact on all kinds of businesses. The age group which is known as millennial is much active on Instagram so content that is relevant to them has more chances to be watched and appreciated by more and more users.

YouTube: whatever you need I have

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That’s not the official Tagline of YouTube but it seems relatable to most of us at least. The feature of search engines makes youtube primary than other apps. On the Ott platform TV channels, music channels, and news channels are using YouTube to connect with more and more audiences in terms of marketing and promotions. YouTube is as good as your product. Any kind of video advertisement starts with YouTube and then goes to other social media platforms. Whether you have to promote your movie, song, shopping brand, foot brand, whatever business you are running, just put the quality advertisement on YouTube and see the output. nowadays the craze of vlogging is going to the next level day by day on YouTube. Vloggers are doing great work with their vlogging. The type of content, quality they are giving to their audience is just unbelievable.

They are so much connected to their viewers. vloggers don’t consider their viewer’s as fans, they call them family. Everyone is a part of the family.

In that case, marketing of products becomes too easy. to connect with more people becomes much simpler. Vloggers are playing a great role in promoting the products. Anyone can easily promote their business which is small or big that doesn’t matter at all. I feel all the products that are available and upcoming should be promoted by vloggers as products need to be promoted by more and more people.

Facebook : for older one’s?

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Yes, it’s true that old people once found themselves comfortable on Facebook. Whether it’s because of the structure or people or the content. Like Instagram, Facebook is one of the most used social media apps across the globe. The most number of users are middle aged people and teenagers. for promoting the product in a detailed manner Facebook is best of all the apps. for advertising short films, short videos, songs, movies Facebook suits perfectly.

The structure, font, and design makes it simple, easier and different from other social media apps. promotion of websites, shops, video advertisement, channels, and places proved effective through Facebook.

Facebook : connect people

Twitter: too fast

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If you want your product to reach you in no time just go to Twitter. One tweet from a celebrity and your product is all over the country as well as abroad. Nothing is as simple as Twitter in terms of promotions. Twitter is a Hub of information. with one tweet you can tell the word that your product is now available or the new product is coming. within a few seconds the information would pass across the people. After one tweet your business could grow dramatically.

These are the most used social media apps for quality content and promoting products as well. but there are many more social media platforms that are being used for marketing and promotions. Marketing of a product is necessary no matter how good the product is. That’s how business runs. The world never comes to you until you go to it.

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Basant kumar

First priority poetry/lyric writing. Threads of skill are in the process of making. Hunger can lower the level of art.